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Conceived by Nature


For over 40 years, it has been a family tradition to manufacture all of their own products using strict quality assurances and guidelines. Straight Arrow is the company that brought you the original Mane ‘n Tail shampoo and conditioner that was created on the Katzev family horse farm in rural New Jersey, for show horses with long flowing mane and tails. Now they have expanded beyond the equestrian set and have introduced Conceived by Nature®, a completely natural and organic hair care line.

The story is simple…sourcing the world for the highest quality natural and certified organic components, they designed each shampoo and conditioner to be uniquely balanced for incredible performance, with fragrant aromas to provide a multi-sensory experience that leaves hair natural, healthy, clean and conditioned.

Today, general health and well-being are of utmost importance to many in the quest for staying fit and vital. Why should you treat your hair differently? Organic foods, alternative medicine and a holistic approach to exercise have certainly become more common in our everyday activities. Hair care is an integral part of our daily routines, and should be thought of as another approach to treating your body, mind and spirit with the respect and nurturing care it deserves. Conceived by Nature combines the finest synergy of essential oils, herbs, micro-enriched proteins, and other natural ingredients blended precisely to fortify and nourish hair, leaving it soft, strong and shiny.

It all starts with the integrity of the ingredients…the Conceived by Nature line combines the finest certified organic ingredients to create these unique blended formulas that is completely gentle for eyes and skin, as well as helping to keep colored-treated hair vibrant. They do not use synthetic fragrances instead they have selected and blended essential oils to provide an uplifting aroma that invigorates the senses in a hot steamy shower. For the introduction, three intoxicating scents and unique formulas make up the Conceived by Nature line of coordinating shampoos and conditioners: Moisturizing Citrus; Nourishing Lavender and Fortifying Rosemary. All of their formulas have no synthetic dyes, no silicones, including dimethicone; no mineral oils or petrolatum; no animal derived ingredients; no parabens or sulfates and no testing on animals occur in the line. The well-balanced blend of botanicals, vitamins, and other organic ingredients present an environmentally conscious beauty routine, while living up to performance expectations.