Did you know that Dr. Oz has a magazine called Dr. Oz The Good Life? The inaugural March/April issue is on the newsstands NOW. Over 800,000 issues have been printed, in addition to a tablet version. This is exciting to all retailers since Dr. Oz frequently recommends natural options for many common issues and concerns. Select Nutrition has recognized how Dr. Oz’s recommendations help educate the end consumer on the many benefits of the products we distribute. We feel that the magazine will be invaluable to our industry. That’s why we are coordinating some of our best brands and creating a national ad for this and future issues.
Creating a national ad
It starts with understanding your customer who wants to maintain a healthy lifestyle. With the help of vitamins, supplements, and teas we can. It’s really not hard; all you have to do is go to your local health food or vitamin store. We envisioned your customers arriving home from shopping with a reusable bag filled with fresh groceries and several healthy products. We coordinated Growing Naturals Pea Protein, Dr. Woods Black Soap, Alvita Turmeric Root Tea and Paradise Herbs Multi-Vitamin; the types of products that Dr. Oz has highlighted on his TV show over the last few months.
Day of the shoot
You only need one great shot, but there is a lot of preparation. To create an authentic kitchen scene we had to buy fresh veggies, bread, flowers and a few things from our local kitchen and bath store. We also raided our own kitchens for a few items that would set the stage without taking away from the products. The photographer was meticulous staging the featured products and props. It’s all about the details, light, color, and proportion.
Check out the ad at your local newsstand and then check your shelves to see if you carry these fine products because we created a landing page with a store locator to help customers find you!
– June Carlin email@example.com